Have you ever wondered what the history is behind one of the world’s most valuable and loved luxury timepieces that have been sought after by collectors all over the world? Yes, we’re talking about Rolex – the brand name that has certainly stood the test of time for over a century since it was founded in 1905.
Let’s look back at the history of Rolex, and how it became the world-renowned luxury watch brand it is today.
The Making Of A Legend
Before Rolex became the brand name synonymous with luxury and prestige, it was a small watch supplier to major London jewelers in 1905. Run by Alfred Davis and his brother-in-law Hans Wildorf, the duo soon became known in the London jeweler circles as a trusted outfit making quality timepieces – and in just a span of 3 years, by 1908 the Rolex brand had become one of the UK’s leading watch companies.
The brothers coined the ‘Rolex’ brand name in 1908, but it wasn’t registered until the 5th November 1915. Then, four years later in 1919, the Rolex company officially relocated its head office to Geneva, Switzerland where the signature world-famous crown logo was trademarked and appeared on all Rolex models as a symbol of quality and excellence in craftsmanship.
Over the years, Rolex has won all kinds of awards and certifications, including its first award by the “Bureau Official” in Switzerland in 1910, where the company received the Official Chronometer Certification – the first ever time this certification was awarded to a wristwatch. In 1914, the Class A Precision award from the Kew Observatory was given to Rolex, and in 1934, the Rolex brand had become the first company to receive class certifications from the Kew, Geneva, Neuchatel, and Besancon observatories, which are four of the main observatories at that time.
Today, Rolex continues to produce luxury timepieces that are handcrafted with thousands of man hours, and produced with precision and the highest quality in mind, and continues to win numerous awards to this day.
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Visit our store at 15231 N 87th St, Scottsdale, Arizona 85260, United States – or call us at (480) 991-3581 for any enquiries that you might have. We look forward to seeing you and providing you with only the best service possible.